Why marketing automation should be a top priority for SMBs

It can be challenging for small- to mid-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground, but marketing automation can help them gain a competitive edge and achieve success easier. By automating repetitive tasks and marketing more effectively on multiple online channels, you save money and provide a better experience […]

5 Security issues to look out for

Cybersecurity is a constant battle, but there are significant steps you can take to keep your IT defenses strong and effective, one of which is to increase your knowledge of security threats. Here are five common ways your business systems can be infiltrated. 1. You are tricked into installing malicious software There are countless ways […]

Choosing the ideal VoIP system

Communicating with people via tablet, mobile phone, or laptop has never been easier. Thanks to progressively faster and more stable internet connections, Voice over Internet Protocol (VoIP) services have become a more accessible and cheaper alternative to conventional phone calls. Entrepreneurs have seen their potential, and are using VoIP technology to improve their communication strategy. […]

Avoid these mistakes for a successful Microsoft 365 migration

With over 200 million monthly active users worldwide, Microsoft 365 is a powerhouse in the productivity tools market. It combines all the products and services your team needs to get their jobs done efficiently. But for your organization to truly leverage the benefits of Microsoft 365, you must ensure a smooth migration by avoiding these […]

Attract customers with these 7 types of video content

Do you want to bolster your marketing campaigns? Then create videos and post them on social media. It doesn’t take much to make videos — you can finish high-quality ones using your smartphone and accessible video editing software. This makes them one of the most cost-efficient ways to target and convert potential customers. Here are […]

The importance of Quality of Service in VoIP

Voice over Internet Protocol (VoIP) has become the top communication system of choice of many small- to medium-sized businesses. While there are many vendors that offer different VoIP packages with their respective features, you should look into their Quality of Service (QoS) to know which one could meet your company’s needs. Here’s a quick overview […]

Improve your PowerPoint skills with these tips

Office workers are far too familiar with slideshow presentations that are either more soporific than cough medicine or are horrible time sinks that make them miss their deadlines. To avoid becoming the next target of their ire and resentment — and perhaps become the presenter everyone actually enjoys — here are some tips on how […]